Every day over 900 million searches are made on the leading search engines such as Google, MSN and Yahoo! and each and every one of these is a potential customer looking for a specific product, topic or service.
Unlike other forms of advertising such as television or magazines these customers are already actively searching for what they want. |
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Sometimes referred to as natural results, Organic listings are produced using principles that score the importance and relevance of a web site for a particular search term or phrase.
Organic search results are the most popular with searchers and are more valuable in terms of a return on your investment.
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Pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed.
You decide how much you are willing to pay each time a person clicks on the search results. |
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One of the most important elements of SEO is measuring the performance of your campaign.
The search engines change their requirements on a regular basis so it is important to keep on top of your performance to ensure your rankings don't suffer. |
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