Organic Search Listings

Organic listings are search results that are generally located on the left of the screen. These types of results are based on the relevance of the keywors or phrases used as the search criteria by the search user.

Organic listings tend to be trusted over sponsored links users and will quite often select these links based simply on their ranking. They believe that organic results offer more relevance to their search and offer a greater depth of choice.

Research has shown that very few searchers move beyond the first page of a search engine's organic listings. They strongly believe that the search engine has ranked the results in order of importance and going beyond the first page of listings drastically reduces their chances of finding anything relevant. Therefore, having a top 10 listing is paramount to your business.