Pay per Click Advertising

Pay Per Click is an online advertising solution that allows you to 'bid' your way to the top of sponsored search results pages. This tactical form of advertising permits you choose keywords or phrases you would like your site to be associated with when a search is performed. Organisations have the ability to decide how much they are willing to pay each time a person clicks on the search results. 

As with most advertising, the more money you are willing to spend through Pay Per Click, the higher your site will appear in the results for the keywords or phrases you select.

Pay per Click adverts are ranked based on a combination of popularity and how much businesses are willing to pay to advertise using each search phrase. Adverts are purchased through Pay Per Click advertising suppliers, namely Google and Yahoo who also display advertisements on affiliate, smaller search engines.

Why is Pay Per Click effective?

In essence, your Pay per Click advert is being delivered to people who are actively looking for your products or services. A carefully executed and successful Pay Per Click advertising strategy and campaign has the potential to present a staggering return and create countless brand-building opportunities.

Although we agree with the findings of search behaviour research that organic listings are more effective, we beleive that Pay per Click is an excellent way to get your web site listed instantly whilst work on your organic listings is being performed.