The importance of Analytics in SEO

Anaysis of your web site visitor data is one of the most important factors of SEO. It is what makes your campaign measurable and enables you to keep up to date with the latest in keyword trends.

Analytics allow you to view information about your web site visitors; what page's they have viewed, how long they spent on your site and most importantly from an SEO perspective, how they found your site.

We also recommend that you keep a seperate analysis of enquiries that you receive from your site. Always remember to ask people how they found your web site, and if enquiries convert to sales then make a note. It is all about capturing data to measure the performance of your SEO campaign. Without analytics SEO is a blind science and you will never really know how well your campaign is performing.