Why do I need to optimise my web pages?

Every day over 900 million searches are made on the leading search engines such as Google, MSN and Yahoo! and each and every one of these is a potential customer looking for a specific product, topic or service. Unlike other forms of advertising such as television or magazines these customers are already actively searching for what they want.

Search engine optimisation can serve a number of different purposes. It can generate sales, both online and offline. It can generate leads. It can convince search engine users to take the actions you desire, such as signing up for your newsletters and downloading content from your site

And while it is doing all this, your website’s prominent position on the search engine results pages contributes to branding and name recognition.

According to studies, most search engine users don’t click past the first three pages of search results. In fact, many don’t even leave the first page. Your own experience using search engines probably confirms this. What does this mean to you? Well, if you aren't listed on the front page then your site is virtually invisible.

There are different ways to get your web site noticed through the search engines. Through organic listings or through Pay per Click (otherwise known as Sponsored links). Usually a combination of the two will drive enquiries and sales to your web site, although each SEO campaign is unique and so we analyse what is best solution for the client.